PRIMUS Deep Blue
When a classic takes on a new expression
Some designs belong to a particular moment in time. Others continue to find their place in homes and interiors, generation after generation.
Since 1969, we have crafted lighting in Varberg, Sweden, guided by Swedish craftsmanship, attention to detail and a commitment to creating luminaires designed to stand the test of time. Products that remain relevant as trends evolve, homes change and the way we live continues to develop.
Primus is one of them.
For decades, this iconic pendant has illuminated Scandinavian homes with its comfortable, glare-free light and distinctive silhouette. Appreciated for both its performance and its design, Primus feels just as relevant today as when it was first introduced.
Deep Blue
In autumn 2026, Primus takes on a new expression in Deep Blue - the first colour in our new Tone of the Year initiative.
With Tone of the Year, our most iconic classics are reimagined through carefully selected colours. Each new shade reveals a different side of a familiar design while preserving the character that has made it enduring.
Deep Blue draws inspiration from the sea beyond Varberg and the ever-changing light of Sweden's west coast - the place where our story began and which continues to shape our approach to light, form and craftsmanship.
The deep blue finish brings a calm, sophisticated character to Primus while highlighting its layered construction and well-balanced proportions.
A classic that continues to evolve
Primus is a classic that continues to find its place in new homes and thoughtfully designed interiors. With Deep Blue, the pendant takes on a fresh expression while retaining the qualities that have made it appreciated for generations.
Deep Blue marks the beginning of Tone of the Year - a recurring initiative where our classics are reinterpreted through carefully curated colours, while staying true to their original character.